The best software to use to sell on Amazon
On July 5, 1994 Jeff Bezos created in the garage of his home what would later become the largest marketplace in the world, so much so that he was included in the list of the richest men on the planet.
He decided that the name of his creature should start with the first letter of the alphabet, so as to appear first in the lists. In the end he decided on Amazon, the name of one of the largest rivers in the world.
Starting as a small online bookstore, over time it expands its product range and begins its great success which leads Jeff Besoz to earn money, in 1998 , the cover of Time as man of the year.
Today Amazon is an online commerce giant that offers its customers virtually any type of product. The great choice of products and the possibility of receiving them comfortably at home in a short time has radically changed people’s shopping experience.
Finding space on this platform with its immense commercial network represents an excellent opportunity for sellers to sell and make their products known, also because Amazon offers a technical assistance service (both for buyers and sellers) and a logistics service that takes care of packing and shipping.
The first thing to do if you want to enter this global marketplace is to create a seller account. It is also possible to use the “personal” account, but it is better to have a separate one dedicated to sales, also because creating an account is completely free.
Amazon offers 2 account options depending on your business:
• A basic account, with a commission of €0.99 on each item sold, one on referrals and one on closing the sale based on to the destination of the order. This type of account is suitable for small sellers who reach a maximum of 40 sales per year.
• The Pro Account, on the other hand, is dedicated to wholesale sellers because it includes a monthly subscription of €39.90 with no closing fee.
Mistakes not to make when selling on Amazon
Creating a seller profile on Amazon is quite simple, but for beginners it could be easy to make a series of mistakes which could compromise sales and the same presence on the marketplace.
We must therefore pay attention to some steps before proposing our products, for example:
• Do not register more than one seller account because it violates Amazon policy which could decide to suspend the user’s profile.
• Do not copy the product sheets of other sellers, but try to be original above all because the descriptions of the product sheets are very important and if they are done well they establish the success or failure of a sale.
• Do not include promotions in the product title, ma inserire le informazioni principali su prodotto e azienda nel titolo.
• In the description of the product must be inserted the keywords and above all Images che devono essere veritiere e su sfondo bianco.
• La shipping must be fast and cheap, better if free because this aspect can affect the buyer’s choice.
These are some tips to follow to start your business on Amazon.
The best software for Amazon
amazon, as we mentioned earlier, it is a global marketplace. There its large variety of products and global distribution makes it It is difficult to fit into this “world”, which is why we are on the market are valuable tools to help users sell on Amazon.
There are various software on the market that allow for more effective management of your account, choosing which products to include in the catalog, evaluating profit margins, etc. But let’s see some of these software in detail , of which you can find a more in-depth review by going to the Amazon software section.
Jungle Scout
Among the most popular and well-known tools for selling on Amazon there is certainly Jungle Scout. This software allows an evaluation of the products that work the most, thus calculating in advance the profit on a specific product, in order to decide whether it is worth introducing it on the market or it is better to focus on other types of products.
These evaluations are possible thanks to algorithms based on specific data such as the best seller ranking, the number of reviews, the number of sales and the sales opportunity in general or in a specific niche of a product, the average price of the product, competitor evaluation, quality score list (LQS) or the calculation that Jungle Scout makes taking into consideration the 10 best advertisements.
This software is available as an extension for the browser and as an application.
Suite xSellco
This is a suite that includes 3 distinct pieces of software that deal with various aspects of selling on Amazon. They can be used individually or in synergy with each other or with other tools.
xSellco Feedback
xSellco Feedback takes care of getting us positive feedback on different platforms, thanks to its excellent integration. It can be used on various sales platforms such as Amazon, eBay, Trustpilot, etc…
xSellco Feedback manages the reviews received, separating the positive ones from the negative ones so as to be able to respond promptly and resolve any customer issues or complaints. Reviews are a very important aspect in e-commerce sales (and not only), being able to manage them correctly is certainly a great advantage, especially if you consider that the possibility of increasing one’s corporate authority often depends on reviews and therefore sales.
This software also provides other methods of managing and collecting feedback, such as for example sending reminders to users who have added to the cart, but have not yet purchased or the ability to suggest other actions before leaving a negative comment (for example “contact customer support”).
xSellco Edesk
xSellco Edesk is a help desk system that allows you to manage contacts via a centralized dashboard, where it is possible to bring together all sales channels in a single mailbox . This software also allows you to have access to the complete data of each support ticket order, connecting various e-commerce management platforms to your Edesk account, such as Channel Advisor and Linnworks just to name a few; it is also possible to automate workflows, optimizing team work and ticket organization.
xSellco’s folder-based system helps prioritize and filter messages based on order, request type, language, and more. Messages can be assigned labels to be able to quickly and easily identify any assistance problems; in addition to a pre-established response time which will then automatically establish priority in the mailbox based on the time left to respond.
xSellco Repricer
xSellco Repricer allows you to be consistent with the price established for the products, because it modifies the price on each sales platform: Amazon, eBay, Magento, Shopify, BigCommerce, etc.; it also allows to always keep an eye on the best available price (especially on Amazon) and to raise the price when the competition and the sales “environment” allow it ; it also helps to control those sellers who consistently sell at the lowest price.
The software identifies the products that have less chance of being sold on Amazon and, by entering the costs, it is possible to decide how much profit you want to earn from the sale, establishing the margins and possible reference target.
Xsellco Repricer allows you to automate all repricing functions 24/7 to get the best result in the shortest time possible and thus win the Buy Box; it also offers several ready-made repricing strategies created by specialists to allow you to use methodologies that have already achieved results. This software also allows you to manage large volumes of inventory thanks to the powerful filter search functionality or sorting options.