The 5 best software to make your business more effective
Running a business requires a whole series of strategic and operational activities useful for reaching new customers, keeping existing ones, managing the team, and all those activities that are part of business management.
The main part of any good business management primarily concerns the strategy to achieve the objectives and the vision that must be broad, elaborated, and projected over the long term. With the increase in communication and sales channels available, running a business has become more complex and fragmented because the user/consumer can access much more information online before purchasing a product or service. This means that a company must effectively supervise the various touchpoints that the user will cross before arriving at the purchase, taking care of communication and maintaining a relationship with users over time.
For this reason, sometimes repetitive operations such as sending periodic emails, tracking data, but also creating valuable content on different channels that is interesting for users.
A work within a work, therefore, but in order to be able to manage all these operations, specialized software comes to our aid that allows us to automate and optimize all thesethese operations are complex and demanding. Relying on an adequate professional software allows you both to accompany your customers within the purchase funnel and to make all your strategic actions more efficient.
The use of professional tools represent the union of strategy with technology, the set of processes that lead to simplify, automate and measure marketing activities and workflows in order to increase one’s operational efficiency , increasing profits and consolidating customer relationships.
In this article we present you the 5 best software that can not be missing in your strategy business operations.
Active Campaign
Active Campaign is an integrated CRM with various features and integrations, which allows you to exploit all the potential of email marketing and create campaigns of all kinds, having many customization options available.
Among the most useful possibilities that this software makes available there is certainly the possibility of creating contact lists through integrations with other platforms and the possibility of segmenting contacts and adding tags to order contacts in an even more specific way and group them according to specific characteristics. Active Campaign integrates more than 850 apps including hopify, Paypal, SalesForce, Unbounce, Thrive Themes, WordPress and Zapier and in addition to sending emails it also allows you to send SMS. The power of this tool also lies in the possibility of being able to send personalized messages to site visitors and manage the way Facebook ads are displayed to saved contacts.
In short, a very useful and versatile tool that cannot be missing in the management of any business!
NitroPack
Today we are used to speed, we scroll quickly through social networks and web pages and for this reason your site or e-commerce cannot be slow and cumbersome, otherwise you will lose users and potential customers.
NitroPack is a tool that allows you to optimize and free up resources from the web server, speeding up the site and allow you to dedicate resources to improving user services.
NitroPack also provides severalfeatures interesting such as the invalid cache which allows you to update the cache without deleting it; the pre-loading and improvement of fonts that allow you to optimize the site even more, speeding up loading times and increasing the Google Pagespeed Score.
Jungle Scouts
Now let’s move on to a very useful tool for those who sell on Amazon. The number 1 marketplace in the world is not an easy place to enter as a seller with thousands of competitors with ultra-competitive prices. Jungle Scout is a tool that thanks to its algorithms, analyzes metrics such as best seller rankings, reviews and other factors to provide the seller with the best sales opportunities in a specific niche. This allows you to avoid oversaturated and competitive categories and sell with more ease your products.
You can find Jungle Scout either as a web application or as a browser extension to get a quick and detailed analysis of the results of a product on Amazon.
Clickcease
Adv activities are among the fundamental actions that every business activity must put into practice if it wants to be successful. Whether they are on Google or on social networks such as Facebook, promoting your company with targeted ads certainly gives you a great competitive advantage.
But those who do adv know that it is possible to find invalid clicks on the ad, losing money and potential customers.
Clickcease is an indispensable tool for who makes ads and was developed with the task of identifying invalid clicks and also recognizing the type of device used, which is banned so that you can no longer view the ad .
Unlike other software of the same type, Clickcease allows you to block fraudulent clicks even on Facebook Ads. A complete tool to launch your advertising campaigns in peace.
