Artificial intelligence software for business
Since ancient times, man has always been attracted by the idea of creating an artificial being capable of thinking and acting like a person in the flesh. Recreating a machine that has the same human capabilities is a recurring theme in human history and we often find it at the center of the stories of books, films and TV series.
With the advent of the computer (and the Internet), we realized that Artificial Intelligence does not necessarily have the characteristics of an autonomous and independent being (at least not yet), but can take shape through tools and technologies capable of developing and adapting to human needs.
The expression “artificial intelligence” was born in 1956, on the occasion of a scientific conference at Darmouth College, New Hampshire. The major exponents of information technology of the time took part in this conference and contributions on the subject were collected, also discussing possible future developments.
Already in 1936 Alan Turing, considered the father of modern information technology, had laid the foundations of Artificial Intelligence with the Turing machine. Turing himself in 1950 published the article “Computing machinery and intelligence“, where he also introduced a system for verifying the degree of intelligence of a machine, now known as the Turing Test.
Those were the years in which this discipline was detaching itself from mathematics and should not be confused with computer science. At the beginning it was called in many ways, but then the term “artificial intelligence” was chosen.
Since then, Artificial Intelligence has made great strides, growing hand in hand with the computing power of computers and database technologies.
AI (Artificial Intelligence) is a branch of computer science whose purpose is to develop hardware and software systems endowed with typical capabilities of the human being such as interaction with the environment, learning, reasoning and planning and therefore the ability to make decisions independently.
This desire to create a machine with human capabilities also brings with it a thorny question: is Artificial Intelligence a threat or an opportunity?
AI for Business
On a moral level, it is right to ask yourself some doubts, but on a business level, Artificial Intelligence software certainly represents a great opportunity. Relying on advanced tools capable of processing large amounts of information and evolving independently is a valuable resource for managing small and large business activities.
Today in fact Artificial Intelligence systems are starting to make their way into businesses. An example are the chatbots within websites and beyond, capable of processing automatic responses to users and at the same time recording useful data both for improving the software itself and for making company strategies more effective.< /p>
This type of software is not the only type of tool based on Artificial Intelligence that has established itself in the business strategies of companies. Another type of artificial intelligence software that is gaining ground is the one that uses the so-called synthetic media, i.e. videos, images, texts and voices that are generated by a computers.
An example of this type of software is Synthesia a artificial intelligence software that allows you to create videos with the use of professional and very realistic looking avatars, very useful for creating effective tutorials and for “putting your face” without the fear of appearing on video!
This type of media is very useful for a business because it allows you to create content without having to invest in “collateral” training such as public speaking, anxiety management, error correction and consequently the expenditure of energy and time.
Taking advantage of the potential of Artificial Intelligence, these videos allow you to create tutorial videos, to make a landing page more attractive, to clearly explain the instructions for using an application or access a service, the potential is immense and this is only a small part of what it is possible to do with AI in the business field.
Properties of Artificial Intelligence software
Synthesia, chatbots and other software of this category, use one of the properties (or capabilities) that Artificial Intelligence needs to “imitate” human characteristics, i.e. natural language processing. This ability consists in the realization of speeches, dialogues and answers to questions starting from the processing of information, just as it happens in the case of human beings.
Natural language processing is not the only feature of software and tools that use Artificial Intelligence, other capabilities consist of:
- Image processing (such as face and motion recognition);
- Learning (Machine Learning and Deep Learning);
- Classification of information;
- Capacity for social interaction and interaction with the environment (location, mapping of specific routes).
These properties make us understand how these software are able to achieve the required application purposes thanks to complex systems that do nothing but imitate human capabilities and enhance them.
There is no doubt that in the future we will have much more powerful tools based on Artificial Intelligence that will become part of our lives >daily and of our business. We must therefore start to become familiar with these tools to better understand them and not lose control over them.