Brevo (Sendinblue) is confirmed as the best revelation of the year for email marketing
After analyzing several important marketing platforms for a long time, such as Active Campaign, Getresponse, Mailchimp, etc., we have found that the best value-for-money email marketing platform is without a doubt Brevo (SendinBlue).
Even looking at the Google Trends graph, it seems that in recent years it has made significant progress compared to its direct competitors. We can observe it in this graph (yellow color)
For those who don’t know it yet, it is a marketing and CRM platform that offers a variety of tools to help companies manage and promote their online business. Some of SendinBlue’s key features include:
Sending mass emails:
SendinBlue allows users to send emails to large lists of recipients quickly and easily. The platform also offers a number of personalization options to make emails more engaging and relevant to your recipients.
One of its strengths is mass emailing, i.e. the ability to send a large number of emails to a list of recipients quickly and easily.
You can create and send personalized newsletters in minutes, using pre-designed templates or creating new ones from scratch. You can also easily import a list of email addresses, segment it according to certain criteria (e.g. place of residence, interests, etc.) and send targeted emails to specific groups of recipients.
You can use A/B tests to compare different versions of the same message and choose the one that works best or use real-time monitoring to track the effectiveness of ongoing campaigns.
Automated Marketing:
SendinBlue offers a number of options to automate your marketing, such as drip marketing, sending triggers based on customer activity, and sending promotions based on geographical location.
SMS Marketing:
Sending of bulk SMS allows you to send a large number of messages to a list of recipients quickly and easily, making it an excellent tool for communicating quickly and directly with customers.
With Sendinblue, you can easily create customized SMS campaigns, choosing from several pre-designed templates or creating new ones from scratch. You can also easily import a list of phone numbers and segment it according to certain criteria (for example, place of residence, interests, etc.) to send targeted messages to specific groups of recipients.
Lead generation:
With this platform, there is the possibility of creating custom contact forms and integrating them with landing pages to collect information about visitors and turn them into leads.
With Sendinblue, you can create simple or complex contact forms depending on your company’s needs, adding text fields, select boxes, multiple choice buttons, and more. It is also possible to integrate the forms with external services such as Google Forms or Salesforce to manage the information collected more efficiently.
Once leads have been generated, Sendinblue offers several options to manage them and stay in touch with them. For example, you can create distribution lists to send targeted emails to specific groups of leads, or use automation to send emails based on certain lead actions (for example, opening an email or completing a form).
Creating landing pages:
With Sendinblue, you can easily create professional landing pages without the need for technical or design knowledge. The platform offers a series of pre-designed templates that can be customized according to the needs of the company, with the possibility of adding elements such as images, videos, contact forms, and more.
In addition, Sendinblue offers several landing page optimization options to increase their effectiveness. For example, you can use A/B testing to compare different versions of the same page and choose the one that works best, or use real-time tracking to track landing page performance.
Once created, landing pages can be easily integrated with other marketing campaigns, such as email or social media ads, to increase their impact. Additionally, Sendinblue offers a number of analytics tools to help you better understand how visitors interact with your landing pages and how they can be further optimized.
Also, Sendinblue is integrated with several e-commerce platforms, such as Shopify and WooCommerce, which makes it easy to send promotional emails to customers based on their previous acquisitions or cart abandonment.
In general, the reviews of SendinBlue are positive. Many users appreciate the ease of use of the platform and efficient customer support.
However, some users have reported issues with email delivery and integration with other tools. If you are considering using SendinBlue for your business, it is important to do thorough research and carefully evaluate your marketing needs to ensure it is the right choice for your business.
Before closing this article we would like to make a small clarification, in our opinion the best email marketing software with advanced CRM features is Active Campaign but it costs a few euros more than Sendinblue.
