• ByCarmine Grassio
• 30 May 202330 May 2023

ActiveCampaign and GetResponse are both popular email marketing platforms that offer a range of features to help businesses effectively engage with their audiences. ActiveCampaign is known for its robust automation capabilities, allowing users to create complex workflows and personalized customer journeys. It provides advanced segmentation options, behavioral tracking, and a comprehensive CRM system. On the other hand, GetResponse is recognized for its user-friendly interface and a wide selection of professionally designed email templates. It offers features such as landing page creation, webinar hosting, and e-commerce integration. While ActiveCampaign may be more suitable for businesses with complex automation needs, GetResponse is a great choice for those seeking simplicity and a variety of additional marketing tools. Ultimately, the choice between the two platforms depends on the specific requirements and preferences of each business.

Active Campaign Top Features:

• Offers a customer experience automation platform.
• Provides marketing tools such as marketing automation, email marketing, site tracking, landing pages, and forms.
• Offers sales tools such as CRM, sales automation, sales engagement, lead scoring, and win probability.
• Supports e-commerce with integrations for WooCommerce, Shopify, BigCommerce, Magento, Square, and Stripe.
• Provides transactional email services such as Email API, SMTP Email, message streams, transactional email templates, email delivery, and inbound email.
• Offers a range of integrations with other platforms such as Salesforce, WordPress, Facebook Ads, Slack, and Calendly.
• Provides resources such as case studies, help resources, product updates, user communities, automation recipes, free email templates, partner programs, certified consultants, developer center, and events.

GetResponse Top Features:

• Offers a professional email marketing platform.
• Provides marketing tools such as email marketing, website builder, marketing automation, and e-commerce.
• Offers a suite of free marketing tools designed to take your business online and fuel it with a stream of new leads.
• Provides tools to find new customers and build your email list with lead generation tools.
• Helps to stay in touch with your customers and potential customers with targeted online communication that converts.
• Offers tools to increase online sales and provide experiences that convert store visitors into returning customers.
• Provides customized tools for entrepreneurs, online marketers, marketing managers, and large companies.
• Offers paid plans with premium features to grow online, convert leads, and get sales.
• Offers a 24/7 customer support service.

Both sites offer a variety of tools for marketing, sales, and e-commerce. However, ActiveCampaign seems to have a stronger focus on customer experience automation, while GetResponse appears to focus more on email marketing. Both offer a wide range of integrations with other platforms.

Comparison of the pricing between ActiveCampaign and GetResponse:

ActiveCampaign Pricing:

1. Lite: starting at $9 per month (billed annually) for 500 contacts. It includes email marketing, marketing automation, newsletters, chat, and email support.
2. Plus: starting at $49 per month (billed annually) for 500 contacts. It includes all the features of the Lite plan, plus CRM, advanced segmentation, social media automation, and many more features.
3. Professional: starting at $129 per month (billed annually) for 500 contacts. It includes all the features of the Plus plan, plus site attribution, win predictions, advanced segmentation, and much more.
4. Enterprise: starting at $229 per month (billed annually) for 500 contacts. It includes all the features of the Professional plan, plus a custom account manager, phone support, uptime SLA, and much more.

ActiveCampaign has also introduced new plans:

• Sales: Plus at $93 per month, Professional at $386 per month, Enterprise with a custom plan. These prices are for 5, 10, and 15 users respectively, with 1,000, 2,500, and 2,500 contacts.
• Bundles: Marketing Automation + Sales CRM, with prices similar to the Sales plan.
• Transactional Email: Prices vary based on the number of emails per month, starting from $15 for 10,000 emails per month up to $1,295 for 5,000,000 emails per month.

GetResponse Pricing:

1. Basic: starting at $15 per month (billed annually) for unlimited emails and 1,000 contacts. It includes email marketing, autoresponders, unlimited landing pages, marketing automation, and much more.
2. Plus: starting at $49 per month (billed annually) for unlimited emails and 1,000 contacts. It includes all the features of the Basic plan, plus advanced marketing automation, webinars, CRM, and much more.
3. Professional: starting at $99 per month (billed annually) for unlimited emails and 1,000 contacts. It includes all the features of the Plus plan, plus unlimited webinars, advanced segmentation, multistep marketing automation, and much more.
4. Max: custom pricing. It includes all the features of the Professional plan, plus a dedicated account manager, priority support, on-demand webinars, and much more.

Please note that prices can vary based on the number of contacts or emails you intend to manage. I recommend visiting both services’ websites to get a more accurate quote based on your needs.