Optmyzr

Optmyzr Review

Optmyzr is software that allows you to effectively manage your PPC ads, bids, budget, keywords and more across Google Ads, Microsoft Ads, Facebook Ads and Amazon Ads, optimizing and applying changes in a simple and intuitive way.

As with other software in its category, Optmyzr has included features that meet the needs of those who advertise not only on Google, but also on Facebook and Amazon, which is very useful considering that social networks have now also become places to do adv , not to mention the number 1 market place in the world!

This platform allows to automate and facilitate all those repetitive actions regarding ads, also automating reports. This software has been designed primarily for marketing experts who have to manage campaigns for agencies or for their own company and want to get the most out of PPC campaigns and grow their business.

Keyword Optimization

Optmyzr offers suggestions for keywords to include in its ads, a service also offered by other platforms with the difference that this software was developed by former Google employees who therefore know what the great G likes.

In addition to this, the platform suggests keywords based on semantic analyzes and the performance of the keywords themselves, as well as advising the user on any “negative” words, i.e. those that do not results and identifying duplicate keywords.

Enhanced Scripts: automatic code generation

Among the interesting features of this software there is Enhanced Scripts, which offers the possibility of doing marketing automation without having to touch the code; in fact, it is the same platform that automatically generates “pieces” of code to be inserted in your account.

Optmyzr generates the scripts so that they can already be integrated into all the services offered by Google and more, making it possible to build complex workflows with just a few lines of code. Specifically, this feature allows you to create a new account directly from a spreadsheet so as to save time especially when managing a PPC with many customers; in the case of e-commerce, it shows announcements of products in stock and updates prices and any discounts; optimize bidding for mobile; effectively manages the budget with the ability to pause ads once the investment threshold is reached; it also pauses non-functioning landing pages and gives access to automatic reports obtained by aggregating performance data.

Campaign Automator and PPC insight

Campaign Automator is a standalone tool by Optmyzr that allows you to create and update the current campaign based on the data collected. This tool allows you to create new campaigns quickly and easily, you just need < strong>choose the template and provide all the necessary data and the software will start the campaign according to the settings entered. It is also possible to create multiple templates based on the characteristics of a product, promotions and more and automate the target so that users only see what interests them most.

This tool also provides insights, cross-referencing data by providing reports so that you can make decisions about campaigns and get the best results. Data is aggregated from various sources and analyzed using artificial intelligence, showing the user only the relevant data with the option to export the data to a spreadsheet.

The data can be used to target campaign recipients and thus obtain a higher return on investment (ROI).

How much does it cost  Optmyzr?

Optmyzr allows monthly, semi-annual billing with a 10% discount or annual billing with 2 months free. You can take advantage of a 14-day free trial with access to all the most advanced features of the software.

• €10,000 monthly advertising spend, €208/month. All the main features. all automations, live data update, one 30 minute onboarding session, 1 personalized video training every 6 months, up to 25 accounts.
• €150,000 monthly advertising spend, €374/month. All the main features, all the automations, real-time data updates, 2 onboarding sessions of 30 minutes, 1 personalized video training every 6 months, up to 25 accounts.
• Spesa pubblicitaria mensile di € 350.000, 540€/mese. Tutte le caratteristiche principali, tutte le automazioni, aggiornamento dei dati in tempo reale, 2 sessioni di onboarding di 30 minuti, 1 video training personalizzato ogni 6 mesi, fino a 35 account.
• €350,000 monthly advertising spend, €540/month. All the main features, all the automations, real-time data updates, 2 onboarding sessions of 30 minutes, 1 personalized video training every 6 months, up to 35 accounts.
• Custom, 50+ ad accounts or €500,000 monthly spend. You must contact the company for a customized plan.
• Enterprise, unlimited monthly advertising spend. All main features, all automations, live data update, monthly video training sessions, 50+ accounts, access controls, advanced security, audit logs, Optimyzr API.

The above prices refer to the annual billing. These are some of the available rates, for the others, please visit the “pricing” section of the Optimyzr website.

PROS

• Simple and intuitive interface.
• Detailed reports.
• Very diverse script library.
• Effective automations that help save time.

CONS

• Available in English only.
• Keyword suggestions need improvement.

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Features

• Advanced Reports
• Keyword analysis
• Marketing Automation
• Online platform
• Subscription
• Trial period
• User Friendly Interface

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