Clixtell

Clixtell Review

Clixtell is a software that helps small and medium-sized businesses, advertisers and digital marketers to secure ads Ads from click fraud track calls on mobile ads.

Those who use the Google Ads platform (formerly AdWords) are well aware of the problem of fraudulent clicks, or “false” clicks made by people or software, with the aim of affecting the daily budget foreseen by advertisers for Ads campaigns. These clicks may derive from an indirect action (a user who accidentally clicks on thethead) or they can be part of a strategy to attack competitors, making them use up all the daily budget in order to grab good clicks and conversions. However, this type of strategy has repercussions on all advertisers who see costs increase, especially when competition is high.

Clixtell is able to analyze fraudulent clicks and block them, so as to keep the ads transparent and not see your budget disappear in a few hours without concrete results; moreover, the trackingor calls allows you to monitor click to call. Let’s see in more detail what are the main functions of this useful tool.

The software includes integrations with Google Ads, Google Analytics and Zapier as well as having a dedicated plugin for WordPress. Clixtell also takes care of refunds, creating detailed reports strong> which include up to 60 days of activity to allow the user to prove the fraudulent actions and then be reimbursed.

Automated click fraud protection

Clixtell provides a complete anti-fraud protection system for Google Ads and Bing Ads campaigns, allows you to establish how many paid clicks are allowed per user, as well as being able to set the security levels based on the characteristics and the needs of the company.
The software allows you to view real-time data on the dashboard, analyzing each IP address, unique device ID, network service providers, VPN providers, geolocation , keywords, time on page and more, immediately blocking any attempt to “attack” Google Ads campaigns, and no longer making the ad visible to the “attacker”. All data and reports can be downloaded for tracking activities.

Click to Call Tracking

Click-to-calls are calls that users make from mobile devices by clicking on the call extension of the Google Ads ad. This platform assigns tracking numbers on ads to collect different information like calls, caller ID, call history; it also includes a specific function to monitor, measure and record click-to-calls, using a telephone number provided by the platform or chosen by us, which allows you to monitor incoming calls and compare them with the number of clicks on the ad.< /p>

Video recording of visits and tracking of conversions

Among the most interesting features of this software is the possibility of recording visits to your website, so as to be able to see how users move around the site, what attracts their attention and how they move through your text, images and links. Clixtell therefore gives the possibility to look at one’s site through the eyes of the visitor, displaying the complete details of their movements with the mouse, clicks, scrolls and the text typed in searches. The possibility of recording sessions allows you to watch the replays and understand what are the points to improve by studying the user’s behavior; this type of analysis is essential to make the site effective by facilitating user navigation and to bring it to the most useful points for us.

Clixtell has a further feature to maximize the effectiveness of your site, and it is the ability to track all types of conversion, from web forms to leads from calls; in addition, analytics allow you to analyze the most effective campaigns and analyze the most searched keywords, allowing you to focus attention on the elements that are useful for converting users and concentrate the budget on what really works to maximize your ROI (Return Of Investment).

How much does Clixtell cost?

Clixtell offers 3 tariff plans to choose from with the possibility of billing on a monthly or annual basis. You can take advantage of 14 days free trial. The rates, as mentioned before, are 3 and are divided into:

• $12/month monitor. PPC fraud detection monitoring, 24/7 fraud detection, real-time fraud notifications, website video recorder, Google Ads tracking template, real-time online dashboard, web form and purchase tracking, up to 5,000 clicks on ads.
• $40/month protection. Has all the features of the Basic plan plus: AI fraud protection algorithms, automatic Google Ads IP exclusions, custom security rules, eliminate click fraud up to 100%, machine learning of IP patterns, account defense mode , up to 10,000 ad clicks.
• $60/month Agency. Up to 10,000 clicks. As the number of clicks increases, the price of the plan increases. Includes all the features of the Protection plan plus: Unlimited website protection, unlimited Google Ads accounts, 500+ smart IP protection, user access permissions, Clixtell account management panel, native Google MCC support, click pricing volume-based.

Prices listed here are based on annual billing. After 100,000 clicks it is necessary to contact the company to establish an adequate price.

PROS

• Automatic blocking of click fraud.
• Call tracking on ads.

CONS

• Only available in English.
• Less intuitive than other similar software.

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Features

• Dedicated WordPress plugin
• Subscription
• Trial period

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