Mailjet Review
Mailjet is a software from email marketing which offers small/medium companies (but if necessary it could also be a good solution for even more structured companies) a simple and practical way to send newsletters (and mass mailings) up to 900,000 customers.< /span> We must immediately say that one of the main strengths of the software is certainly its simplicity of use: in fact we are talking about an intuitive platform for any commercial activity, whether this is a single person designing something for their blog or, quite another situation, a large company looking for a way to design and send emails more efficiently (even if in this case they have to contend with giants of the caliber of Active Campaign, Aweber, Getresponse).
Let’s get to know the main features of the Mailjet email marketing software.
VISIT THE OFFICIAL SITEA/B Test
Fundamental to understand which strategies work better and which ones a little less, running A/B Test on Mailjet is relatively simple. You set the variables you want to test, such as for example the length of the subject line or the content of the image… and that’s it.
Segmentation
Another feature that is certainly worthy of note is that of segmentation. This feature allows us to group customers into separate lists based on certain variables, such as what time the most engaged customers open emails sent to them . There are also many other data available, such as those that show you if a customer is active or inactive (they haven’t performed any actions for a certain amount of time), so that you can intervene with a re-engagement campaign.
As regards the contacts section, however, these can be filtered based options such as “Name” or “Birthday” or specific activities such as opening an email in a specific period of time (for example last 15 days) given email. Obviously these filters can be combined with each other, obtaining even more precise results and ” targeted” (for example you could decide to filter users who have opened an email in the last 30 days and have their birthday in the current month… in this case, speaking purely on a marketing level, a personalized coupon code would be appreciated for best birthday greetings).
After setting the conditions, simply click on the “Calculate” button and Mailjet will return the exact number of subscribers who match those particular characteristics. At this point we can decide to save our new list.
Real-time collaborations (cooperation between multiple users)
The possibility of being able to collaborate in real time together with colleagues on the design of e-mail is interesting and objectively useful: certainly a welcome possibility, capable of saving time for all users premium and all members of the work team. You can easily assign the various roles (for example developer, marketer, designer, etc.) and increase team efficiency.
You can add as many people as you want and there is no longer any need to wait for someone to finish working on the project before being able to intervene personally: now you can cooperate in contemporary without any problem!
How much does Mailjet cost?
Mailjet has different subscription plans, depending on the maximum reach of users you choose.
It should be emphasized that a totally free plan is also available that allows you to exploit the potential of the software with, however, more than a few limitations (sending limit: max 6,000 emails per month, max 200 emails per day).
Let’s find out what the other paid plans are and what they offer the user. The plans allow for monthly and annual billing, the latter with a 10% discount off the list price.
There are 2 paid plans that can be selected on the site (with a third to be customized by contacting the administrators of the tool), each offer precise characteristics but can be associated with different plans with different sending limits. The billing considered below is the annual one:
Up to 15,000 emails per month
- Plan Essential from €12.59 per month, all the features present in the free plan, no daily sending limit, 24/7 support, segmentation.
- Premium plan from €20.67 per month, all the features of the basic plan, segmentation, A/B Test, Automations available, Multi-user collaboration on time real.
Up to 50,000 emails per month
- Essential plan from €28.84 per month, all the features present in the previous plans, no daily sending limit, 24/7 support, segmentation.
- Premium plan from €40.50 per month, all the features of the basic plan, segmentation, A/B Test, Automations available, Multi-user collaboration in real time.
Up to 100,000 monthly emails
- Essential plan from €28.84 per month, all the features present in the previous plans, no daily sending limit, 24/7 support, segmentation.
- Premium Plan from €76.50 per month, all the features of the basic plan, segmentation, A/B Test, Automations available, Multi-user collaboration in real time, Priority support.
Up to 250,000 monthly emails
- Essential plan from €28.84 per month, all the features present in the previous plans, no daily sending limit, 24/7 support, segmentation.
- Premium plan from €184.50 per month, all the features of the basic plan, segmentation, A/B Testing, Automations available, Multi-user collaboration in real time, Priority support.
Up to 500,000 monthly emails
- Essential plan from €28.84 per month, all the features present in the previous plans, no daily sending limit, 24/7 support, segmentation.
- Premium Plan from €346.50 per month, all the features of the basic plan, segmentation, A/B Test, Automations available, Multi-user collaboration in real time, Priority support.
The Enterprise plan, valid for those who need to activate a subscription that allows for more than 500,000 mailings per month, has no indications regarding costs but has some very interesting features listed on the page of subscriptions.
All the features of the Premium plan are included, plus: Dedicated Customer Success Manager, Custom Onboarding and Migration, Service Level Agreement, Delivery and Integration Experts, Custom Number of Users, and Advanced Permissions.
PROS
- Extremely User-Friendly Interface
- Creating an A/B Test is simple and immediate.
- The ability to work in real time together with other collaborators on the same project is great.
- It offers a completely free plan, which is quite limited, but which still allows you to get an idea of what the potential of the software may be.
CONS
- Customer service is not always quick to respond to our queries.
- Prices that rise considerably for the more complete plans.
- Not available in Italian.
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