Ontraport Review
Ontraport is a multifunctional software that offers the possibility of having all the tools useful for marketing automation in a single platform: from email marketing to WordPress integration, from landing pages to marketing analytics.
It is suitable for different business activities, from the sale of products, consultancy, online courses or to manage any type of membership site . Unlike other CRMs that still have functions in manual mode, Ontraport allows you to automate all the processes included in funnel marketing activities.
It can be considered the best software for small businesses, especially if they sell products or services online; this is because managing a modest amount of data allows you to better exploit the effectiveness of automation. As far as large companies are concerned, which have to manage hundreds of customers and send thousands of emails a month, would find themselves forced to take advantage of more expensive tariff plans than to those offered by software of the same category.
Templates for landing pages and signup forms
This software allows you to create visual campaigns with features for building signup forms, landing pages, and forms for emails, SMS and even digital postcards. For landing pages, signup forms and emails, this tool offers a number of templates optimized for lead conversion, with the possibility of A/B testing to verify the most effective versions based on user responses.
What differentiates it from the others is the feature of using a block-based editor to build sign-up forms, landing pages and emails . This means that once you’ve learned how to build a page of any type, it’s easier to approach the others, following more or less the same steps and changing the different elements without necessarily restarting a project from scratch. It is also possible to use blocks already built with the basic elements such as for example headers and slideshows, templates for functional page elements such as discount coupons, timers and links to social media.
Once the blocks and forms have been created to guide users through the funnel, it is possible to monitor the precise point of the path where users are and visualize statistics in real time.
Integrations
Ontraport is integrated with major online payment software and marketing tools, such as for example Clickfunnel And Optimize press. It can be easily integrated into Worpress and connected to the major social networks, first of all Facebook and Twitter.
For more expert users, this platform provides the API part for modifications and any other custom integrations.
Marketing Analytics
Ontraport allows you to evaluate how leads and customers interact with the landing pages, emails and campaigns created by providing useful data for evaluating the results
In fact, it is possible to view the progress of the campaign in real time, where the customers come from and how long it takes to become active customers, so as to be able to modify the ineffective actions with a considerable saving of the budget and improvement of the user experience.
Interesting feature is to encourage collaborations sharing your work with other Ontraport users and, if something is particularly useful, you can also apply a price to your work and sell it to other users or make it available for free.
How much does Ontraport cost?
Ontraport offers a 14-day trial period without the need to register a credit card, so you can make the most of the product’s features without the risk of finding yourself with a lighter account. Furthermore, the trial period includes the help of a consultant for setting up the tool and for starting to use the most useful tools for your business. Also in the trial period, a wide choice of templates for web pages, forms, emails and campaigns is made available and you can also have access to the tools included in the “pro” plans, so as to evaluate their effectiveness for your business.Each plan includes a limited number of accounts that can be added for an additional $47/month for each new account. There are 4 plans with payment on a monthly basis:
- Basic $79 per month, 1000 contacts, unlimited emails, 1 user account, account setup.
- Plus $147 per month, 2,500 contacts, unlimited emails, 2 user accounts, account setup, e-commerce.
- Pro $297 per month, 10,000 contacts, unlimited emails, 3 user accounts, account setup, e-commerce, email delivery consulting.
- Enterprise $497 per month, 20,000 contacts, 200,000 emails per month, 5 user accounts, account setup, e-commerce, email delivery consulting, priority support.
PROS
- User-friendly interface.
- Low costs.
- Continuous assistance and support with live chat.
- Free two-week trial with no credit card required.
- Integrated with major payment software, marketing and social networks.
- API availability.
CONS
- System that needs an initial study to be exploited to the fullest.
- Available in English only.
- Functions that are useful to large companies come with a high cost.
You may also be interested in:
Features
Gallery
Video
Add Review
Leave a Reply