Hubspot

Hubspot Review

HubSpot CRM is one of the leading CRM software currently available on the market. It has all the tools you need for marketing, sales, content management, operations, and customer service. Each product in the platform can be used alone or together with other features to have a powerful and complete tool available.

It is an ideal solution for both large and small companies because it allows you to automate the entire user management process, from the (discovery) awareness phase until they become qualified leads and finally customers in the final stage of the sales process.

HubSpot software is a smart and simple to use tool that offers all the basic functionality you need, but without the complexity of many other CRM platforms. It also allows you to access services that can be purchased separately or in bundles, so as to customize the experience with the software according to your needs without being bound to purchase services that then remain unused.

HubSpot makes it easy to create contacts and company profiles, as it can neatly organize every single detail from customer communication. Effectively assign and track your offers, monitor the performance of your agents, and offer a single detailed dashboard where all team members can track the activities of the company.

The system helps to develop successful lead generation strategies, mainly by allowing users to optimize their website content and using the right audience segments. The possibility of following potential customers throughout the customer journey is certainly a useful way to direct efforts in the most fruitful direction, without wasting resources.

A flexible and powerful solution

The Inbound Marketing platform offered by HubSpot will allow you to have in one tool everything you need to manage the marketing of your business and automate workflows and offer a personalized experience that attracts and convert customers into targets.
But let’s see in detail the 5 “blocks” of features that Hubspot makes available and allows you to purchase separately or together , depending on the needs of your business.

• Marketing Hub: Marketing software to increase traffic, convert more visitors and run comprehensive inbound marketing campaigns at scale. Lead generation features, marketing automation, analytics and much more.
• Sales Hub: Helps you gain deeper insights into prospects, automate repetitive tasks, and close sales faster. Features advanced CRM, meeting scheduling, payments and much more.
• Service Hub – Customer service software to connect with customers, exceed expectations, and turn them into movers that grow your business. Ticket functionality, customer feedback and much more.
• CMS Hub: Content management software that is flexible for marketers, powerful for developers, and delivers a personalized and secure experience for customers. Drag-and-drop editor features, SEO recommendations, website themes, and more.
• Operations Hub: Operations software that syncs apps, cleans and curates customer data, and automates processes so all systems and your team work better together. Features data sync, programmable automation, data quality automation, and more.

Support and customer service

Hubspot provides customer support via phone, email, and live chat. We worked as small business owners and interacted with the Hubspot sales team via live chat. Overall the experience was positive. While not all plans come with a dedicated account manager, you’ll still be able to work with the Hubspot support team through these paths.

How much does Hubspot cost?

As mentioned above, Hubspot software provides a completely free plan forever, 5 blocks of features that can be purchased separately and bundles that understand the different functions of the different blocks. In addition to all this, it is also possible to create customized bundles in order to include all the useful functions for your business and avoid paying for services that remain then unused. Hubspot also allows you to access a demo version to get an idea of ​​the software in its premium version and understand how it works. For convenience here we will only list the prices relating to the bundles, but all rates can be consulted in the “Pricing” section of the site.

Free: Free plan forever. Includes contact management. Gmail and Outlook integration
App Marketplace integrations, form fields with custom support, forms, ad management, shared inbox, reporting dashboard, email notifications and tracking, email templates, calls, meeting scheduling, Facebook Messenger integration, custom features.

• Starter from €41/month with annual payment. Essential software for marketing, sales, customer service, CMS and operations. Starting from 1,000 marketing contacts and 2 paying users.
• Professional from €1,474/month with annual payment. Advanced software for marketing, sales, customer service, CMS and operations. Starting from 2,000 marketing contacts and 5 paying users.
• Enterprise starting from €4,600/month with annual payment. It includes all the most advanced features of the software. Starting from 10,000 marketing contacts and 10 paying users.

Pros and cons

PROS

• Hubspot offers a complete software solution for all your digital marketing needs. It allows complete control of all areas of the process.
• The great availability of functions allows all types of companies to be able to use the service.

CONS

• Some payment features are only available to US users.
• Having functional blocks can be useful, but also a bit distracting.
• There is no Italian version.

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Features

• Advanced integration
• Company database
• CRM details
• Customize views
• Drag and Drop Communicator
• Email integration
• Social media
• Telephone integration
• tracking and planning

Gallery

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