Instapage

Instapage Review

Instapage is a service that allows you to create “landing pages”, such as Landing Pages or Squeeze Pages, in a simple and practical way, without having to have knowledge of programming (or having to resort to a web designer).

Landing pages are a crucial point for obtaining the desired conversions, whether these are aimed at collecting email contacts, telephone numbers or, why not, directly an on-page sale; thanks to Instapage we can create the page we have in mind and monitor its performance, thanks to the very practical “Drag and drop” editor and the real-time analysis offered by the software.

Main features of Instapage.

As already mentioned above, one of the main features of Instapage is certainly the complete and intuitive “Drag and drop editor: this allows you to freely insert content into our page, without any limitation given by grids or various limits. Surely this is one of the main reasons why we recommend the use of Instapage without hesitation (but it should be noted that drag and drop has now become almost a standard: it is used by a large part of the competitors, such as in Unbounce or Clickfunnels, to name a few).

Instapage creates landing pages with conversion-focused layouts, this allows you to push ad campaigns to achieve better results than just sending potential customers to your home page. It also modifies content for each type of audience, offering a dynamic user experience and identifying high-performing target segments and monitoring audience-level metrics.
;Instapage also allows for optimal collaboration with the creative team. In fact, it speeds up the review process and streamlines team workflow with instant feedback, real-time changes, and secure sharing with external parties.

Among the non-negligible features of this software, we point out the presence of training material for the user, useful for learning how to use the instrument but also for better understanding the sector in which it operates. The available searchable materials include: blogs, webinars, videos, podcasts, ebooks, marketing guides, marketing dictionary and customer success stories.

We found the contents to be very valid and well done, with very interesting and really useful ideas for the user.

How does Instapage work?

We were talking about the fantastic editor but, for those who don’t want to waste too much time or want to start from a solid base, Instapage once again comes to the rescue, with over 500 layouts built and tested for conversion, which, if necessary, you can shape to your liking! All the models present are obviously mobile friendly, therefore also perfect for users who land on pages created from mobile devices. Also noteworthy is the Admap feature which allows you to automatically import the structure of your advertising account into Instapage so that you can view your campaigns and map ads to personalized post-click landing pages.

But the features don’t end there: Instapage provides advanced monitoring tools, very important for understanding how our pages are performing; let’s talk about tools such as Heatmap and a/b test. 

How much does Instapage cost?

Instapage has 2 types of plan, with the possibility of monthly or annual payment (with an attached discount in the latter case).

Here is what it offers in detail.

• Building – for $199/month billed annually. Unlimited domains, no conversion limits, customer success manager, design reviews, sophisticated A/B testing and much more.
• Converting – the cost is not indicated, you must contact the Instapage managers to understand what your company’s needs are and thus build the most suitable plan. In general this plan contains all the features of the Building plan plus: global blocks, global workspace scripts, ad-to-page personalization, heatmaps, custom fonts and much more.

To discover all the features, we invite you to take a look at the Pricing page of the software site.

Instapage also allows you to try the Building plan for 14 days completely free and access a demo version of the Converting plan. An opportunity to understand what the real potential of the software is.

PROS

• The “drag and drop” editor is simple, intuitive and practical, but at the same time it allows you to create pages that have nothing to envy to those created “with programming code”,
• Templates for ready-made pages; you can use them as they are or use them as a solid base and customize them to your liking.
• Advanced monitoring tools, which allow you to understand how and how much our page is performing.

CONS

• The price of the “basic” plan is not the cheapest: $199 (billed annually) is a decent investment.
• We would have liked an intermediate plan to allow us to use the software step by step.
• Available in English only.

Features

• Drag and drop
• Free trial
• Mobile Friendly
• Subscription
• Template Landing Page
• User Friendly Interface

Gallery

Video

Reviews (2)