Convertkit Review
ConvertKit is a email service provider specialized in meeting the needs of content creators, such as bloggers, youtubers and podcasters, who need increase their audience. The platform was developed by Nathan Barry, famous American blogger who wanted to make a specific tool available to users for this type of activity.
Unlike other platforms that try to present themselves as all in one tools for marketing automation, this tool focuses above all on email marketing which, despite the many communication tools available today, remains the most effective method for generating good quality traffic, converting subscribers into paying customers and increasing the sharing of content on social networks average.
VISIT THE OFFICIAL SITESegmentation of contacts using tags
What makes this tool different from other providers of the same type, such as Aweber, is the possibility of dividing contacts into lists and assigning them a specific, tag that refers to their specific behavior and/or preference; so for example you can create a single email to send to your contact list, but if you want to apply a discount only to specific people, just insert the tag relating to these people and Convertkit will insert the dedicated snippet directly into the email to be sent. making it visible only to selected users with that specific tag.
Resending unopened emails
Even if email marketing is an effective tool, it often happens that a good percentage of subscribers do not open the email the first time it is sent. This happens for a number of reasons that depend both on the recipient (lack of time, disorder in mail folders, etc…) and on the sender of the email (perhaps the headline wasn’t captivating enough or the content of the email was unconvincing). However, it is always worth trying again, and Convertkit provides the functionresend, that is, sending the email back if it is not been opened for the first time.
Forms and Landing pages
Among the most useful tools of this provider there is certainly the visual automation editor, which allows you to “build” the path of the emails to be sent directly in the editor page, so as not to have to open further pages and lose the working context. The drag and drop system allows you to insert and move the elements quickly, also evaluating the possible final result. This is possible both for emails and for forms and landing pages, where you have different customizable templates available without needing to access the code.
With Convertkit you can create unlimited opt-in forms and insert them on your site, where they will automatically adapt to the chosen positioning sidebars, end of post etc… to respond to the needs of each specific post.
Inside the forms you can enter various requests for information useful for targeting the audience and allowing for better segmentation of contacts, thus making the sending of content more targeted and therefore obtaining better acquisition and retention of subscribers.
Other features
With the dedicated plug-in for WordPress you can choose to create a single form to be inserted only in a specific post for target the content, or to create a single form valid for all the pages of the site.
If you don’t have a website yet, Convertkit gives you the possibility to use the platform itself to create landing pages using their wordpress plug-in or directly on the site, allowing you to start building your own mailing list.
Among the new features of this tool is the ability to share your visual automation with other users, like Clickfunnel ago for funnel sharing. You can save your automation as a template and share it with other people using the URL that is provided when saving. If the person you’re sharing the link with doesn’t have a Convertkit account, the shared page will have an embedded call to action inviting the prospect to sign up for the 14-day free trial. If registration takes place, the user who sent the template will be paid the affiliation.
How much does ConvertKit cost?
Convertkit offers pricing plans based on the length of the mailing list, i.e. the price increases as subscribers increase. Each plan offers the same features: visual automation, which allows you to understand where the user is in the funnel; customized forms and unlimited email sending; subscriber tags; comprehensive reports; more than 70 integrations; support via email and chat. The platform also allows for monthly or annual billing and the price varies as the number of subscribers increases. The perfect yearly billing to take advantage of 2 months free. The rates shown below refer to the minimum number of 300 subscribers on monthly billing and are divided into:
- Free up to 300 subscribers. It includes unlimited landing pages and forms, community support and other basic features.
- Creator from $15/month. It includes unlimited landing pages and forms, live chat and email support, free migration from other tools, automated funnels and more advanced features.
- Creator Pro from $29/month. It includes unlimited landing pages and forms, priority live chat and email support, free migration from other tools, automated funnels, Facebook custom audiences, advanced reporting and much more.
Each plan includes courses to make the most of the potential of email marketing and allow business growth.
PROS
- Easy to use.
- The visual automation is among the best in its category.
- The ability to assign a specific tag to each contact makes personalizing emails much easier and faster.
CONS
- Not very cheap compared to other tools of the same category.
- Site available only in English.
- Limited ability to customize forms and emails.
- Basic reports.
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