Answer The Public review
Answer The Public is an SEO tool that has earned itself a place of honor in the favorites of SEO copywriters and not only, thanks to the many free features made available. Answer The Public, like many other online tools have done, has stopped being completely free for users who search for Italian keywords in the Italian market and with the free version it is only possible to search for Italian words in other markets (in the English one, for example).
This tool remains one of the indispensable tools in the toolbox of anyone who needs to find topics and develop them on the web, for work or to carry out personal projects; in fact, by searching on Answer The Public, it is possible to know exactly what questions users are asking about a given topic and the information they want when searching for a product/service, and through these queries it is possible to develop texts and microtexts that adequately respond to these questions within our blog/site/e-commerce etc…
Knowing what users want is the basis of every good communication strategy and Answer The Public helps in this.
SEO copywriting with Answer The Public
The platform proves to be particularly useful for those involved in copywriting, given that they must write legible texts, from an SEO perspective and above all must be able to answer the questions and needs of users who Google seeks information about products, services and more in a precise and conscious manner.
In addition to this, Answer The Public proves to be an excellent tool not only for keyword research, but also for researching correlates and for finding interesting topics to deal with in an article. In fact, it can be used to find new cues and ideas and get those involved in organizing editorial plans for their own blog or for others out of the “block”. Furthermore, it manages to find the search intent linked to the keyword sought thanks to search forecasts.
Search forecasts represent the suggestions that Google gives to the user in relation to the searches he is doing at a precise moment always linked to the main keyword that has been entered as a query.
However, to set up a communication strategy of a certain level, you cannot limit yourself to just using the free features of this tool and it would still be better to switch to the Pro version which allows access to more functionalities interesting and integrate it with other SEO tools come SEMrush e Seozoom that contribute to keyword research, especially with regard to search volumes.
How Answer The Public works
As mentioned before, Answer The Public is a very intuitive “visual” keyword research tool that pulls queries from Google (and Bing) and presents them in a categorized manner. The first thing to do, therefore, once you enter the platform, is select the country of reference for the analysis and the language that interests us (then direct the search to the reference market of that specific language) and enter a general topic in the search bar. Once the word has been entered, the results obtained are divided by:
- Questions; the results answer the questions what, who, how, when, why etc…
- Prepositions; shows the keywords used with the most common prepositions con, per, da etc…
- Alphabetical; shows results starting with letters of the alphabet that precede or follow that particular keyword.
- Comparisons (comparison); the keyword is compared to similar or related keywords.
In this division lies the strength of this tool compared to other similar free tools: you don’t only have a list of words related to the searched keyword, but also the questions and associated prepositions that allow you to greater flexibility in content development because a theme can be expanded starting from user questions. It is also possible to download the keywords in CSV or save the images radially, and thus have all the results at hand even offline and be able to use them effectively for analysis.
Another interesting thing present in Answer The Public, is that this tool provides a free mini course (via email) to learn how to make the most of insights and data to understand user searches and produce targeted content.
How much does Answer The Public cost?
Answer The Public has decided to be a completely free tool and has included a Pro plan especially suitable for agencies, SEO professionals, PR and marketers who deal with content marketing.
The plan for a fee it includes: unlimited searches; results based on language and location; data comparison; ability to save reports; unlimited team members; priority customer support; ability to hide sections and individual tips. You can choose monthly billing for $99 or annual billing for $79.
PROS
- The main functions for personal use are free.
- Ability to download CSV and images.
- Keywords broken down into easy to navigate categories.
- You don’t need to register to use the tool.
- Free email course.
CONS
- The free version is limited to about 3 searches per day.
- The choice of different languages and locations necessarily requires the Pro version.
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